It's no secret that consumers are talking about brands through social media and social networking. The days of having a lot of control over our reputations are over. Your brand is simply what your customers, market, and employees think about your organization. The reality is social media and social networking are having an increasingly large impact on how your brand is thought of. Consumer generated media combined with the power of social networking has greatly amplified the voice and impact of individuals. The opportunity to support brand advocates as well as the challenge of effectively addressing critics has created a new world for marketers and communicators. This conference will share the best case studies on how leading organizations protect and strengthen their brands.

We will cover questions such as:

What are the best case studies of how leading brands manage their reputation?



What are the best technologies/tools to help you listen, monitor, and engage via social media/social networking?


How has crisis management changed as a result of real-time social communications such as Twitter and Facebook?


How do leading brands organize themselves for optimal reputation management?


How are the best organizations actively listening and participating in social conversations?


What is the role of employees in strengthening your brand across the social web?


How do you manage the challenge of effectively representing both your personal and business identities on the social web?

We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler at setzler@bdionline.com or 212-765-8045 212-765-8045 . Follow us on twitter at www.twitter.com/bdionline.
PR Newswire / MultiVu; Communispace Corporation; General Motors; Network Solutions; eMarketer; International Association of Business Communicators - New Jersey ; LatinVision; Mashable; New York University School of Continuing and Professional Studies; PR News; SobelMedia; What's Next Blog


For more information, including registration, please click here to visit the event website. Use promo code BDIEB before February 1st for a discounted rate of $145.

Business Development Institute

40 Exchange Place

New York New York 10005

United States